Marketing Associate (Marketing Lead)

Responsibilities

• Paid advertising — Build, launch, and manage Meta ad campaigns across all locations.
• Write the copy, brief the creative, set the targeting, watch the numbers daily.
• Kill what doesn't work fast; scale what does.
• Expand us into channels we're not running yet (Google, TikTok) once you've earned it.
• Promotions & offers — Design the offer itself (discount structure, bundle, LTO mechanic), model what it costs and should return before launch, run it, measure it, report on it.
• New product & seasonal launches — Own the launch calendar for LTOs and seasonal items end to end: promo plan, in-store signage, digital push, loyalty-app tie-in.
• Grand openings — Run the pre-opening and opening-week playbook for new locations. Local outreach, launch offers, community and influencer activity in the trade area.
• Loyalty & retention — Push our Juicy Rewards app: installs, active users, repeat visits. Build the offer calendar that brings people back.
• Content direction — Direct our two-person content team; make sure what they produce serves a campaign instead of just filling a feed.

Requirements

• You already work with AI daily (ChatGPT, Claude, Midjourney, whatever) — tell us specifically what you use and what you've built with it.
• You're driven and move without being chased.
• You understand offers (why BOGO, a $5 combo, and 20% off behave completely differently).
• You want to be in the stores, not behind a laptop.
• You have reliable transportation and a valid driver's license.
• This role is onsite in Passaic with regular travel to our stores — if you can't get to the stores, you can't do the job.
• You've run ads with real money behind them.
• Meta ads are required; Google ads are a strong plus.
• It doesn't need to be years of experience — it needs to be real spend, real targeting, and real results.
• Strongly preferred: Restaurant/QSR/café/food-brand experience; comfort with numbers (CAC, redemption rate, average check, promo ROI).

Benefits

• Employee discount
• Paid time off