Responsibilities

• Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories.
• Assist in translating global brand strategies into regionally relevant activation plans and retail programs.
• Coordinate execution across partnerships, retail activations, and consumer-facing marketing initiatives.
• Partner with cross-functional teams to ensure projects are delivered on time and aligned to brand objectives.
• Support development of licensor presentations, marketing briefs, timelines, POS recaps, and executional materials.
• Collaborate with Sales and Retail Marketing teams to support retailer presentations, customer programs, and activation opportunities.
• Serve as a key portfolio expert, maintaining a comprehensive understanding of assigned SKUs including product features, pricing, launch timing, distribution, retailer placement, performance trends, and key business metrics
• Assist in the development of retailer-specific marketing plans and promotional initiatives.
• Help manage execution of retail-exclusive programs and channel-specific activations.
• Support the collection and organization of retailer feedback and market insights.

• Track and report performance of key marketing activations, partnerships, and promotional programs.
• Support analysis of POS data, market trends, competitive activity, and consumer insights to identify opportunities and inform future plans.
• Assist in developing post-program evaluations and actionable recommendations
• Create presentations and business updates that communicate performance, learnings, and recommendations to leadership
• Monitor dashboards and reporting tools that monitor key business and marketing performance metrics.
• Serve as key coordinator across Brand Marketing, Sales, Retail Marketing, Demand Planning, and Licensor teams to support integrated marketing initiatives.
• Facilitate project meetings and manage follow-up actions to ensure alignment and execution excellence.
• Gather and share competitive, retail, and consumer trends that may impact activation strategies and commercial performance.