Responsibilities

• Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials and channels are prepared to support a successful product launch and post-launch growth
• Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months
• Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment initiation, adherence, and support, aligned with brand objectives and commercial goals
• Leads development, review and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies
• Collaborates closely with Market Access, and other cross-functional stakeholders to develop, launch, and optimize patient support programs, HUB services, and patient access initiatives that enhance the patient experience and support treatment initiation, adherence, and persistence
• Establishes and manages relationships with patient advocacy organizations, patient communities, influencers, and other external stakeholders to strengthen disease education, patient support, and brand engagement initiatives
• Partners closely with HCP Marketing, Market Access, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional teams to ensure aligned brand strategy, messaging, and seamless customer experience across stakeholder audiences.
• Monitors market dynamics, competitive activity, consumer behavior and campaign performance; leverage analytics, KPIs and customer insights optimizing marketing effectiveness and identify growth opportunities
• Leads agency partners and manage budgets, resources and operational processes to ensure timely, high-quality execution of marketing initiatives and achievement of business objectives

Requirements

• Bachelors degree REQUIRED; advanced degree (MBA, MS, or equivalent) PREFERRED and minimum 8 years progressive pharmaceutical or biotechnology marketing experience, including minimum 5 years direct-to-consumer (DTC)/patient marketing experience in the US market
• Demonstrated experience leading patient marketing strategy, commercialization and launch planning for prescription pharmaceutical products REQUIRED
• Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations REQUIRED
• Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence and support programs REQUIRED
• Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization REQUIRED
• Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making REQUIRED
• Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans and patient-facing initiatives for novel therapies in the US market REQUIRED
• Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and healthcare ecosystem REQUIRED
• Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development REQUIRED
• Experience developing and managing relationships with agencies, vendors, advocacy organizations and other external partners REQUIRED

Preferred

• Experience in Pain Management, Neuroscience/CNS or related therapeutic areas PLUS

Benefits

• Additional benefits: In addition to base salary, full-time employees are also eligible for incentives, including, but not limited to: bonus eligible, medical, dental, vision, Rx insurance, 401K with match, life insurance, paid Company Holidays, PTO, Paid Volunteer Time and Employee Resource Groups.