Responsibilities

• Campaign Oversight: Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
• Demand Generation Support: Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations.
• Thought Leadership: Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets.
• Social Media Strategy: Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
• Cross-Team Communication: Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned.
• Quality Control: Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval.
• Performance Monitoring: Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.

Requirements

• 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
• A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
• Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
• Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact.
• Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis.
• Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand.
• Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
• Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
• Strong project management skills with the ability to manage timelines and communicate proactively across teams.
• Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.

Preferred

• Experience marketing within the healthcare, health tech or enterprise software industries.
• Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
• Experience supporting sales enablement efforts.
• Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

Benefits

• Medical, dental & vision coverage
• Health spending accounts
• Voluntary benefits
• Leave of absence policies
• Employee Assistance Program
• 401(k) program with employer contribution
• Flexible work schedules and time-off policy
• Company equipment for all new full-time US-based remote employees