Marketing Associate

Responsibilities

• Coordinate and execute the Americas marketing plan across Performance & Racing, OEM, and Defense & Aviation, translating business priorities into campaigns, content, events, and measurable deliverables.
• Maintain consistent brand positioning and corporate identity across regional communications, digital channels, marketing materials, merchandise, sponsorships, and customer-facing activities.
• Plan and manage content and media activity, including editorial calendars, social media, photography, video, product launches, customer stories, corporate communications, and B2B campaigns.
• Plan, coordinate, and attend trade shows, motorsport activities, customer and partner events, and sponsorship activations, including budgets, suppliers, assets, logistics, on-site support, and post-event evaluation.
• Lead marketing projects by establishing scope, responsibilities, timelines, milestones, and governance; use Microsoft 365 tools to maintain visibility, collaboration, and timely delivery.
• Manage regional marketing expenditure within approved budgets, prioritize investment against business objectives, control costs, and maintain accurate forecasts and reporting.
• Develop KPI-based reporting for brand awareness, audience reach and engagement, lead generation, website traffic, event performance, sponsorship return, and marketing contribution to commercial growth.
• Represent the Americas on the Global Marketing Committee, align plans with EMEAA and Group stakeholders, share best practices, and identify cross-region and cross-business-unit synergies.
• Build effective relationships with business leaders, Sales, Business Development, Product Management, Engineering, agencies, dealers, customers, media, and sponsorship partners to support growth objectives.

Requirements

• Five or more years of progressively responsible marketing experience, ideally in a multi-business-unit, manufacturing, automotive, motorsport, aerospace, defense, or other technical B2B environment.
• Demonstrated experience coordinating integrated campaigns, content, digital and social media, trade shows, events, sponsorships, and external agencies or suppliers.
• Strong project-management capability, including scope definition, scheduling, stakeholder coordination, budget control, risk management, and delivery across concurrent initiatives.
• Working knowledge of brand governance, corporate communications, content planning, lead generation, digital marketing, and performance measurement.
• Experience developing budgets, managing expenditure, evaluating return on investment, and translating data into clear recommendations for business leaders.
• Proficiency with Microsoft 365, including Teams, Planner, SharePoint, PowerPoint, Excel, and Copilot.
• Excellent written and verbal communication skills, with the ability to adapt complex technical and commercial information for varied audiences and channels.
• Ability to travel domestically and internationally, including attendance at trade shows, motorsport events, customer activities, and Group meetings, as business needs require.
• Bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent relevant experience may be considered.

Preferred

• Familiarity with content-management, social-media, analytics, marketing-automation, or customer-relationship-management platforms is desirable.