Responsibilities

• Build, launch, and optimize policyholder campaigns and lifecycle touchpoints - from welcome and activation through renewal and win-back - against our mapped lifecycle framework
• Own the campaign loop end to end: partner with internal vertical and marketing leadership on the content calendar, draft emails and texts, create assets, build and send to targeted audiences, and report on results, including annualized premium generated
• Carry direct revenue accountability, ensuring campaign performance translates into program growth across several growing embedded insurance programs
• Monitor and improve evergreen and lifecycle touchpoints based on performance data, recommending changes to leadership and owning the implementation of those changes
• Help expand policyholder marketing into new verticals launching in the coming months, working alongside marketing leadership, program managers, and product managers
• Align with brand partners' marketing teams to coordinate co-marketing calendars so both sides' campaigns reinforce each other
• Tailor brand marketing kits to each partner and support new partner launches across our embedded insurance programs
• Draft and post company social media supporting policyholder events, product launches, and program milestones
• Provide logistics support for partner-hosted events: swag, event documents, internal channels, and attendee updates (occasional travel may be required)
• Use AI tools (ChatGPT, Claude, etc.) fluently for drafting, asset creation, and campaign ideation — leveraging them to move faster and punch above your weight