Marketing Associate

Hagerstown, MD (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Support brand marketing ops across cannabis retail in MD/DC, owning asset management, event support, and in-store merchandising while aligning with retail and product teams to ensure compliant, on-brand executions.

  • Brand execution: manage digital and physical assets, promotional items, and in-store marketing collaterals for consistent brand presence.
  • Retail collaboration: coordinate with retail teams, audits of partner sites, and local events to drive store marketing needs and compliance.

Job Description

Responsibilities

  • Assist with planning and executing marketing campaigns for product launches, promotions, and retail initiatives.
  • Maintain brand consistency across all digital and physical
  • Organize and maintain a digital asset library, including photos, videos, and product
  • In partnership with sales and marketing leadership, conduct routine audits of web-based retail partner sites to ensure correct and up-to-date product images are published.
  • Assist in executing, including planning, set up, and attendance, local marketing initiatives, including local partnerships and external event support in partnership with DCM Inc.
  • Assist in set-up of visual merchandising at 3rd party retailers
  • Assist with promotional item organization at facilities, including inventory of new deliveries, communication of low inventory
  • Assist with merchandise backstock organization and delivery between facilities and MD and DC Retail
  • Execute the assembly of promotional giveaways, including but not limited to: quarterly budtender gift bags, holiday promotional items, and event gift bags
  • Assist in the planning and execution of brand events throughout Maryland and Washington D.C, including but not limited to: event set-up and breakdown, organization and distribution of print and promotional materials

Requirements

  • For legal reasons, all employees need to be at least 21 years of
  • You will be asked to pass a Federal and State criminal history background
  • We prefer candidates with a Bachelor's degree (any field) or equivalent work or cannabis experience.
  • We ask that you have at least one (1) year of marketing experience and/or one (1) year of cannabis industry experience.
  • We ask that you are proficient with Microsoft Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Cloud suite (Photoshop and Illustrator).
  • We ask that you are willing and able to visit all sites (Hagerstown, MDWashington, C.) occasionally.

Preferred

  • Comprehensive knowledge of industry and industry-related trends and
  • A passion for the cannabis
  • Desire and ability to work as a member of a
  • Please have personal accountability, proactive behaviors, and strong attention to

Benefits

  • Health Insurance: Medical, DentalVision
  • Employee Assistance Plan
  • Short-Term Disability
  • Life Insurance AD&D
  • 401K
  • DCM Product/Merch Discounts
  • Paid Time Off
  • Competitive pay
  • Industry Discounts
  • Discretionary Bonus
District Cannabis logo

District Cannabis

District Cannabis was founded in 2015 based on growing high quality cannabis at an affordable price. District Cannabis stays on the cutting edge of cultivation by utilizing proprietary nutrient blends, energy-efficient lighting, closed-loop hydroponics and artificial intelligence greenhouse controls to increase quality and lower costs, delivering the market's best-priced premium flower. Our reputation for quality cultivation, manufacturing, and operational transparency has placed us at the forefront of the DMV cannabis industry as a trusted brand with retailers and consumers. Our best-known strains are Gelato Cake, Cherry Limeade Cake, Cherry Chem and Layer Cake. We are family built, owned, and operated, which means our team is an extension of our family. We hire and empower team members driven by excellence and teamwork. We create an inclusive environment that values diverse backgrounds and cultures. Washington DC: A 14,500 sf facility with eight indoor flower rooms, extraction lab, and kitchen to produce edibles, concentrates, and topicals. We are the number one brand in Washington, D.C. across multiple market segments. Maryland: An 81,000 sf facility including 40,000 sf of canopy in a mixed light state-of-the-art glasshouse. LED light supplementation and drain water recycling make this cultivation facility a pioneer in sustainable commercial cannabis production. Currently the #6 brand in Maryland, but anticipate becoming #3 brand in 2024 based on current growth and vertical integration.Vertical Integration 2024: We will be vertically integrated in both markets in 2024. We have a flagship retail location opening in the vibrant Union Market community of DC (Q2 2024) and a cannabis superstore in a to-be-announced location in Maryland (Q2/Q3 2024). We also have a new processing facility opening in Maryland (Q2 2024) which will expand our product offerings.

Founded in 2015
Rockville, Maryland, USA
60 employees (8 in marketing)

Traffic Signals

Monthly Visitors
101.3K
Traffic Source Mix
Search
34.7%
Direct
54.6%
Referral
5.2%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
4 (7% of company)
Marketing Roles Posted (Last 30 Days)
1