Responsibilities

• Plan and develop patient/consumer content and media, working cross functionally to ensure an integrated and timely execution of patient engagement strategies.
• Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.)
• Partner with Omnichannel Marketing to align and orchestrate HCP omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem
• Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.
• Contribute to MYFEMBREE brand strategy and tactical planning with cross-functional stakeholders.
• Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
• Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements.

Requirements

• Bachelor’s degree in in business, marketing or related field required ; MBA preferred.
• Minimum 8 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree .
• Successful track record of strategic and tactical marketing , including digital & social media planning and execution in regulated industries .
• Experience with planning, piloting, and scaling new digital marketing initiatives.
• Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
• Experience working with agencies in developing, implementing, and executing marketing plans, including production and development of consumer/patient materials and campaigns across multiple channels.
• Solid knowledge and training in marketing fundamentals, for example product positioning, brand planning, strategic communications, product launches, etc. Strong understanding of the US pharma / payer reimbursement landscape.
• Travel Requirements: Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.

Preferred

• Women’s Health experience preferred.
• HCP and Consumer Marketing experience preferred.

Benefits

• Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.