Marketing Assistant

Responsibilities

• Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Collaborate with the office staff to provide marketing support for the property’s leasing and resident retention efforts.
• Work with the leasing team to develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Support efforts related to the property's image and ensure that all marketing materials accurately represent unique features and amenities.
• Stay up to date on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.

Requirements

• High school diploma or equivalent.
• One or more years of experience working in the customer service, sales, or retail industry is preferred.
• University enrollment, working towards a degree in marketing, communications, or a related field is preferred.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.
• Ability to present a creative portfolio highlighting prior creative/design and social media experience.
• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok with an understanding of platform-specific trends and best practices.
• Demonstrated experience in planning and scheduling social media content or coordinating marketing events, preferably using a content calendar or management platform.
• Possess strong photography and videography and editing skills.
• Experience in event planning and execution.
• Ability to work independently.