Marketing Assistant - Buffalo Trace Distillery

Responsibilities

• The Marketing Assistant - Buffalo Trace Distillery supports the Homeplace team in executing programs and campaigns that grow visitation, strengthen consumer engagement, and bring Sazerac brands to life at BTD.
• Your primary responsibilities include coordinating on-site programming, supporting brand launches and key campaigns, maintaining project timelines and budgets, and partnering cross-functionally with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies and suppliers to achieve Homeplace objectives.
• What You’ll Do :
• - Grow BTD Visitation & Engagement : Support creative programming and visitor-acquisition initiatives that increase attendance, deepen consumer engagement and strengthen NPS.
• - Support Brand Launches & Campaigns : Translate priority Sazerac brand launches and campaigns into compelling BTD experiences and coordinate Homeplace activations with brand and communications teams.
• - Deliver Homeplace Programming : Coordinate the calendar and execution of seasonal programs, events and special experiences, ensuring each is delivered on time, within budget and to a high standard.
• - Demonstrate Drive for Results : Focus on the initiatives that create the greatest visitor and business impact, executing with urgency, maintaining high-quality standards and continuously improving the consumer experience.

Requirements

• Bachelor's degree
• 1 year of experience in marketing, hospitality, events or project coordination
• Ability to manage multiple projects at one time and quickly learn new systems/processes
• Ability to communicate with all levels of an org with excellent oral & written communication skills
• Detail oriented with strong planning and organizational skills
• Working knowledge of Microsoft Office products (Word, Excel, and Outlook)

Preferred

• Experience in hospitality, tourism, consumer experiences, events or CPG
• Strong analytical and technical skills with budgeting, planning and/or financial analysis experience.
• 1 year implementation/project management experience.
• 1 year of experience supporting visitor-facing programs, events or consumer marketing
• Ability to travel up to 25% of the time

Benefits

• Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.