Responsibilities

• Analyze end-to-end campaign performance across digital and lifecycle channels.
• Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
• Recommend campaign optimizations based on data insights.
• Execute A/B testing and experimentation strategies.
• Analyze customer behavior, demographics, and transaction data.
• Build segmentation strategies across consumer, mortgage, and business banking.
• Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
• Translate data into actionable insights for leadership.
• Partner with IT and Data teams for system integration and data flow.
• Manage marketing technology platforms and tools.
• Drive automation adoption and team enablement.
• Integrate data across CRM, digital banking, loan origination systems, and campaign tools.
• Build dashboards and reporting frameworks for real-time performance visibility.
• Optimize deposit, mortgage, and business banking funnels from lead to funded account or loan.
• Support tracking, tagging, and attribution models across digital channels.
• Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.
• Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.
• Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.
• Partner with Communications, Brand, IT, and Compliance to align search strategy with brand voice, accessibility, and regulatory standards.
• Protect all client and bank information confidentially and follow all company policies.

Requirements

• Skills
• Strong understanding of SEO and AEO best practices, including technical SEO, keyword strategy, metadata, structured content, search intent, and optimization for AI-powered answer engines.
• Demonstrated expertise with AI platforms, including prompt development, automation, and AI agent implementation.
• Proven ownership of AI-driven marketing strategy beyond campaign execution.
• Working knowledge of analytics and reporting platforms (PBI tools) and ability to translate data into actionable insights.
• Experience with marketing technology stacks, including CRM, marketing automation systems, integrations, and campaign tracking/tagging (GA4, GTM) frameworks.
• Proficiency in Microsoft Office 365 and Copilot required.
• Education & Experience
• Bachelor's degree in marketing or related field required.
• 4–7+ years of experience in marketing analytics, SEO, digital marketing operations, or technology.
• Experience in financial services preferred.

Benefits

• Medical
• Dental
• Vision
• 401(k) plan
• Company paid life insurance
• Short and Long-term disability insurance
• Company paid vacation, paid leave and holidays