Responsibilities

• Analyze end-to-end campaign performance across digital and lifecycle channels.
• Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
• Build segmentation strategies across consumer, mortgage, and business banking.
• Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
• Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.
• Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.
• Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.
• Build dashboards and reporting frameworks for real-time performance visibility.
• Protect all client and bank information confidentially and follow all company policies.

Requirements

• Bachelor’s degree in marketing or related field required.
• 4–7+ years of experience in marketing analytics, SEO, digital marketing operations, or technology.
• Experience in financial services preferred.
• Proficiency with analytics and reporting platforms (PBI tools).
• Experience with marketing technology stacks, including CRM, marketing automation systems, integrations, and campaign tracking/tagging (GA4, GTM) frameworks.
• Strong understanding of SEO and AEO best practices, including technical SEO, keyword strategy, metadata, structured content, search intent, and optimization for AI-powered answer engines.
• Proficiency in Microsoft Office 365 and Copilot.

Nice to Have

• Experience with AI platforms, including prompt development, automation, and AI agent implementation.
• Proven ownership of AI-driven marketing strategy beyond campaign execution.

Benefits

• Medical
• Dental
• Vision
• 401(k) plan
• Company paid life insurance
• Short and Long-term disability insurance
• Company paid vacation, paid leave and holidays