Audience Insights Analyst
MarCom Group
USA (Remote)
$80K/yr - $95K/yrAgencySalaried-FtMid level5+ years exp.
3 hrs ago
Marketing Analytics Manager
Irvine, CA (Unknown)
$88K/yr – $136K/yrManager5+ years expFull time
Posted 2 weeks ago
Job Summary
Own end-to-end lifecycle marketing analytics, shaping KPI design, dashboards, and actionable insights to optimize acquisition, retention, and customer lifetime value.
- Lead measurement and reporting across Salesforce Marketing Cloud and Adobe Experience Cloud
- Partner with cross-functional teams to translate data into strategic recommendations
Job Description
Responsibilities
- Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
- Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross-sell, and customer lifetime value.
- Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
- Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
- Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
- Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.
Requirements
- Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
- Experience with Salesforce and Adobe technology stacks.
- Experience with content marketing, email marketing, and SEO marketing.
- Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline.
- SQL proficiency with the ability to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.
Benefits
- Medical, dental, and vision plans with no-cost and low-cost options
- Annual employer HSA contribution
- 401(k) matching and immediate vesting
- Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level: Manager / Sr. Manager: $600
- 100% employer-paid life and disability insurance
- No-cost health and wellbeing programs, including a gym benefit
- Six weeks of paid parental leave
- Paid Volunteer Time Off, plus a company donation to a charity of your choice
Hyundai Capital America
Hyundai Capital America (HCA) is one of the largest auto finance companies in the U.S. supporting the financial services needs of Hyundai Motor America, Genesis Motor America, and Kia America. Through the Hyundai Motor Finance®, Genesis Finance®, and Kia Finance America® brands, HCA offers installment loans, leasing, and financing products to consumer and business customers across the U.S., as well as inventory, real estate, and operating capital financing for Hyundai, Genesis and Kia dealerships. Over the last 35 years, HCA has effectively served more than 2.7 million customers and more than 1,800 dealers nationwide. In addition to its headquarters in Orange County, California, HCA has customer support centers in Atlanta, GA and Dallas, TX. Our subsidiary, Hyundai Protection Plan, Inc.** offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan, Genesis Protection Plan and Power Protect brands.In addition to our headquarters in Irvine, CA we have three operations centers in the US—in Atlanta, Dallas, and Newport Beach—with employees all committed to being a value-adding partner for our customers and supporting them with industry-leading customer service.Led by Hyundai Capital Services in Korea, Hyundai Capital has global coverage and is present in 14 countries throughout the world.In addition to a competitive benefits package, employees are encouraged to make the most of Global Rotation Programs designed to break down global borders and provide them with relevant international experiences.*Genesis Finance does business as Genesis Finance USA in Utah.**Hyundai Protection Plan Florida, Inc. in Florida, and doing business as Hyundai Capital Extended Services in California.Licensed by the Connecticut Department of Banking to do business in Connecticut under Lic#SFC-1885, SFC-BCH-931398, SFC-BCH-20110 & SFC-BCH-931638. Expiration date: December 31, 2025. www.nmlsconsumeraccess.org. Maryland Lic#1885.
Salaries
Posted range
$88K/yr – $136K/yr
Taken straight from the job posting.
The middle of this range ($112K) is in line with the median base salary for Marketing Analytics Manager roles in the United States ($115K).
Marketing Analytics Manager median pay in the United States
Most pay falls between $105K and $150K. Based on 33 salaries.
Marketing Team
Median Career Experience
11 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Felicia Cabrelli
Talent Acquisition Manager
At the company for 9 months
Jenna Smidt
Talent Acquisition Manager
At the company for 10 months
Terri L.
UX/UI Design Manager | Brand Strategy, Executive Leadership, Brand Experience
At the company for 1 year 2 months
Lucy V.
Talent Acquisition Manager
At the company for 1 year 6 months
Traffic Signals
Monthly Visitors
10.7K
Traffic Source Mix
Search
29.3%
Direct
49.8%
Referral
6.6%
Social
12.8%
Paid
1.5%
Headcount Trend
Current headcount: ~1.6K
News about Hyundai Capital America
Links
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