Marketing Analytics Lead - Logitech G

Responsibilities

• Lead Performance Measurement: Develop, deploy, and maintain robust marketing performance dashboards and consistent reporting frameworks, ensuring standardization across campaigns, regions, and functional teams.
• Data Integrity & Governance: Champion a high standard of data quality through rigorous controls and process governance.
• Deep-Dive Analysis & Insights: Conduct comprehensive, omni-channel performance analyses across digital, social, influencer, e-commerce, and experiential marketing efforts. Be the source of truth for Quarterly Marketing Reviews and Monthly Brand Leadership reviews.
• Strategic Recommendations: Distill complex findings into clear, actionable intelligence and present executive-level recommendations that directly influence channel mix, budget allocation, and overarching marketing strategy.
• Attribution & ROI Optimization: Collaborate with Brand and Media teams to implement advanced attribution models to precisely quantify marketing effectiveness and optimize spend for maximum Return on Investment (ROI).
• Cross-Functional Collaboration: Harmonize data sources, KPIs, and toolsets by partnering closely with Marketing, Sales, Operations, Finance, Business Planning, Data Science, and IT.
• Work with the Brand Media team to develop and operationalize a multi-touch attribution model that effectively demonstrates how integrated campaigns drive incremental conversions.
• Translate complex analytical results into engaging and comprehensible presentations tailored for senior leadership and diverse cross-functional/border stakeholders.
• Continuous Innovation & Development: Maintain expertise in the latest analytics technology and industry best practices.
• Pilot and scale cutting-edge methodologies, including predictive analytics, AI/ML applications, and real-time performance tracking solutions.

Requirements

• Education: Bachelor’s or Master’s degree in a quantitative field such as Marketing Analytics, Data Science, Statistics, or Business.
• Experience: 5+ years of progressive experience in business intelligence or marketing analytics, ideally within a global B2C environment.
• Technical Mastery: Expert proficiency with analytics platforms (e.g., Tableau/Power BI, Google Analytics, Salesforce, SQL).
• Proven Impact: Demonstrated track record of building automated reporting solutions and delivering data-driven marketing insights that resulted in measurable business outcomes.
• Soft Skills: Exceptional communication skills and proven ability to influence diverse teams and senior leadership stakeholders.

Benefits

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Traditional and Roth 401(k) Plans
• Flexible Spending Accounts
• Employee Share Purchase Plan (ESPP)
• Basic and Additional Life Insurance
• Disability Coverage
• Adoption and Surrogacy Assistance
• Tuition Reimbursement Plans