Responsibilities

• Measure the impact of digital marketing efforts, leveraging internal and third-party analytics tools (e.g. Tableau).
• Conduct marketing campaign analysis and synthesize findings to highlight trends and share actionable insights with the team.
• Verify marketing campaign information for uploading to our internal platforms.
• Create and edit paid advertising and promotional campaigns.
• Assist Marketing Analytics team members on ad-hoc research and analysis projects.

Requirements

• Strong organizational skills, time management, and meticulous attention to detail
• Effective communication skills and ability to prioritize projects based on business needs
• 2+ years’ experience with Microsoft Excel (e.g. using VLOOKUP, creating pivot tables and charts)
• Working knowledge of data analytics tools such as Tableau, SQL, and Python (prior experience in a business environment a plus)
• Familiarity with digital advertising platforms– Meta Ads Manager (Facebook and Instagram), Amazon Ads Manager, TikTok Ads Manager, and related advertising metrics a plus
• Creative experience with Canva and in-app image and video editing (e.g. Tiktok, Instagram) a plus
• Working knowledge of the publishing industry a plus
• A knowledge and passion for books and reading

Preferred

• strong writing skills
• knowledge of books