Responsibilities

• Marketing Analytics, Attribution and Forecasting - Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities.
• Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment.
• Lead the continued development of attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data.
• Establish consistent definitions, business logic and methodologies for funnel, channel and revenue reporting.
• Develop lead, order and revenue forecasts using historical performance, customer behavior, market indicators and appropriate predictive techniques.
• Translate complex analysis into concise executive summaries, business cases and actionable recommendations.
• Performance Media Strategy and Team Leadership - Lead the performance media function, integrating analytics, strategy, campaign execution, testing and optimization around shared business goals.
• Partner closely with the Marketing Campaign Manager to translate campaign, audience, lead, order and revenue data into actionable insights and performance improvements.
• Own the overall performance of paid search and other performance media, while the Campaign Manager leads day-to-day campaign execution and optimization.
• Set channel strategy, goals, budgets, priorities and testing plans across Google Ads, Microsoft Advertising, Performance Max, display, DV360, retargeting and emerging acquisition channels.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• Five to seven years of relevant experience, including a minimum of five years in digital marketing.
• Demonstrated readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-impact business decisions.
• Strong experience in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence or a related discipline.
• Demonstrated ability to analyze and reconcile data from multiple systems and imperfect datasets and connect marketing activity to financial outcomes.
• Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost and digital campaign measurement.
• Strong working knowledge of paid search and performance media, including Google Ads, Microsoft Advertising and Performance Max.
• Experience managing employees and leading collaborative teams that integrate analytics, strategy and campaign execution.
• Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms; strong Excel skills are required.
• Experience with CRM or Salesforce data; SQL, Google Analytics and marketing automation experience are preferred.

Preferred

• Experience leading significant analytical initiatives, cross-functional projects and team members is preferred.
• Degree emphasis in business, marketing, analytics, economics, finance, statistics, information systems or a related field is preferred.

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.