Marketing Analytics Engineer

Boise, ID (Hybrid)

Salary Not AvailableMid Level4+ years exp

Posted 2 weeks ago

Job Summary

Own data modeling and analytics workflow for marketing across Snowflake, dbt, and BI tools, focusing on data quality, AI governance, and KPI consistency, with collaboration across Marketing Tech and analytics teams.

  • Manage lifecycle, attribution, and account-level data definitions
  • Keep self-service dashboards and semantic models in Power BI and Snowflake Intelligence aligned
  • Define AI agent capabilities and escalation paths to ensure reliable insights

Job Description

Responsibilities

  • Maintain and extend marketing data models in Snowflake, ensuring consistent, well-documented definitions for lifecycle, attribution, and account-level fields
  • Work within an established layered dbt project, following existing conventions for model structure, testing, documentation, and code review
  • Build and maintain self-service dashboards and semantic models in Power BI and Snowflake Intelligence/Cortex
  • Investigate and resolve data quality issues at the model level to prevent recurring downstream problems
  • Support the KPI and scorecard framework, keeping metric definitions consistent across funnel, attribution, and ROI reporting
  • Review marketing AI agent outputs against source data, flagging accuracy and hallucination risk before insights reach stakeholders
  • Define and document what AI agents can answer autonomously versus what requires analyst review, including escalation paths
  • Partner with Marketing Technology & Automation to assess how platform changes affect downstream models and agent accuracy
  • Translate stakeholder reporting and forecasting needs into durable, self-service-ready data structures

Requirements

  • At least 4 years in data/BI, marketing analytics, or analytics engineering with hands-on ownership of data models or metric definitions
  • Advanced SQL and experience building reusable data models in Snowflake or a comparable cloud data warehouse
  • Bachelor’s degree in marketing, IT, Engineering, Mathematics, Computer Science, Statistics, or a related field
  • Experience extending an existing modular transformation codebase (dbt or comparable)
  • Working understanding of B2B marketing data — campaign metadata, lead lifecycle, attribution, CRM outcomes, and funnel conversion
  • Experience building and maintaining dashboards (Power BI preferred)
  • Comfort evaluating AI/LLM-generated output against source data
  • Strong diagnostic and critical thinking skills; ability to collaborate across technical and non-technical teams

Preferred

  • Python for data transformation, validation, and automation
  • Familiarity with dbt, version control, CI/CD, and orchestration tooling (Airflow or comparable)
  • Working knowledge of Salesforce CRM and marketing automation platforms (Marketo or comparable)
  • Experience with semantic layers, data catalogs, or AI-readable metadata frameworks

Benefits

  • subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Ericsson Enterprise Wireless Solutions also offers subsidized dental and vision coverage.
Ericsson logo

Ericsson

4.0 Glassdoor

The future of mobile isn’t on the horizon, it’s happening now. At Ericsson, we’re building the foundation for an open network ecosystem where industries, developers, and enterprises thrive.The convergence of 5G, AI, cloud, and network APIs isn’t just a technological shift; it’s a transformation that is redefining industries and enhancing everyday life. Open, programmable networks are enabling real-time innovation and unlocking new business models across the globe.Imagine a world where developers can dynamically access network capabilities on demand, where enterprises don’t just use connectivity but shape it. This isn’t a distant vision, it’s the ecosystem we’re creating today.Collaboration fuels everything we do. By working across industries, we’re designing a future where connectivity isn’t just seamless. It’s intelligent, programmable, and transformative.The shift is happening. Are you part of it?

Founded in 2010
Kista, Stockholm County, SWE
107K employees (2,574 in marketing)
81% recommend to a friend
84% CEO approval

Funding

Total Funding
$1.8B
Last Raise
$120M
Post IPO Equity, 12 months ago

Funding History

  • Apr 2025
    Post IPO Equity • $120M
  • Jul 2024
    Post IPO Debt • $109.2M
  • Dec 2023
    Post IPO Debt • $109.1M

Traffic Signals

Monthly Visitors
900.7K
Traffic Source Mix
Search
37.5%
Direct
41.6%
Referral
11.4%
Social
7.7%
Paid
1.6%

Headcount Trend

Current headcount: ~107.2K

Recent News

Ericsson logo

Marketing Analytics Engineer

Ericsson · Boise, ID · Hybrid