Marketing Analyst, Demand Generation and Nurture

Responsibilities

• Develop and implement B2B marketing operations strategies focused on customer acquisition, lead generation and demand creation. Ideate, establish, and execute demand generation campaigns that leverage marketing channels specific to email and nurture, including audience segmentation, technical integrations with ad platforms and other 3rd party systems.
• - Support with optimizing marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets.
• - Implement lifecycle nurture campaigns to engage customers at each phase of the customer journey, from awareness and acquisition to retention and loyalty.
• - Maintain a feedback loop and work closely with global and regional sales and client facing teams to monitor performance and pivot collaboratively, ensuring lead aging is minimal.
• - Help coordinate lead assignment alongside the regional marketing and sales teams
• - Measure and report performance of all campaign components and assess against goals (ROI and KPIs).
• - Build and manage performance reports within the marketing automation platforms, translate data into actionable items, draw insights off the data, and drive recommendations to optimize campaign effectiveness and business outcomes
• - Utilize strong analytical skills to evaluate marketing's impact on the end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Demonstrable experience in creating and executing successful demand generation and lead generation campaigns.
• Strong analytical skills with experience in user segmentation, conversion rate optimization and funnel analysis.
• Strong writing skills and understanding of how to write in both marketing and sales tones.
• Demonstrated ability to leverage AI-powered tools to accelerate analysis, uncover actionable insights, and improve data-driven decision-making.
• Strong communications, influencing, and collaboration skills (written, translating messages into graphic concepts, verbal)

Preferred

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Proven working experience in B2B growth marketing or marketing operations, particularly within the financial services, payments, or Fintech industry.
• Proficient in using Marketing Automation Platforms (MAPs) like Eloqua, Marketo, or Pardot.
• Working knowledge of Customer Relationship Management (CRM) platforms and its appropriate marketing applications.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.