Drive marketing analytics and reporting to optimize CADY’s growth across channels.

Responsibilities

• Analyze full-funnel performance across all digital and print channels
• Leverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and channel contribution
• Identify opportunities to improve conversion rates, average orders and lifetime values
• Develop attribution models and measure incremental impact of campaigns
• Translate data into clear recommendations that drive measurable growth
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze:
• Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue per send)
• Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.)
• Build and maintain dynamic revenue and demand forecasting models
• Create scenario-based projections to support budget allocation and growth planning

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field
• 3–5+ years in marketing analytics, growth analytics, or performance marketing
• Advanced SQL skills required
• Experience with BI tools and dashboard development
• Advanced Excel or Google Sheets modeling skills
• Strong understanding of digital marketing metrics and funnel optimization
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics
• Onsite Role - Innovation Center (Alpharetta, GA) 5 days a week.

Preferred

• Familiarity with data warehousing platforms
• Experience implementing or optimizing marketing automation and CRM systems
• Background in growth marketing or performance-driven environments