Responsibilities

• Data Collection & Integration : Aggregate data from web analytics, social media, CRM tools, email, and paid advertising platforms to ensure the right data is accessible, accurate, and updated.
• Cross-Functional Collaboration : Work hand in hand with our central Data team to communicate new pipelines, data structures, tables, and feeds needed to properly analyze marketing campaigns.
• Analysis & Insights : Use descriptive, diagnostic, predictive analytics to uncover trends, optimize campaign performance, and model ROI. Must be comfortable with translating a marketing question into an actionable analytics plan.
• Segmentation & Testing : Identify customer segments and support A/B testing by helping structure experiments to ensure statistical significance is reached, refine targeting, and influence channel strategy.
• Visualization & Reporting : Build dashboards and reports (Looker, Tableau) to convey insights clearly to marketing and leadership teams
• Campaign Optimization : Recommend adjustments to improve performance, such as shifting budget, refining targeting, or creative learnings.
• Trend Monitoring : Stay up-to-date with marketing analytics tools and industry best practices to continually enhance data capabilities. Must be innately curious and always learning to keep up with latest data and AI trends.
• Standards & Governance : Help define, enforce, and document measurement frameworks and analytics processes across campaigns.

Requirements

• 3+ years of experience in marketing analytics, data analysis, or a similar role
• Must have at least 1 year experience supporting marketing teams across paid channels, email channels, and cross-channel experimentation
• Proficient in SQL and relational databases for data querying and manipulation
• Familiarity with Python or R for advanced analysis and modeling
• Expertise in attribution frameworks and experience transitioning from last click to multi-touch attribution models
• Must be able to manage cross-channel efforts through UTM codes and advances in tracking and attribution technologies
• Strong skills in Excel, Looker, and Tableau
• Understanding of marketing concepts including segmentation, campaign performance metrics, ROI, attribution modeling, and channel optimization
• Ability to conduct descriptive, diagnostic, predictive, and prescriptive analytics
• Strong critical thinking, hypothesis formulation, and data storytelling capabilities

Preferred

• Experience with testing methodologies (e.g., A/B testing), marketing attribution, and segmentation is a strong plus.
• Familiarity with Python or R for advanced analysis and modeling.

Benefits

• Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!). Visit the Careers page on our website for more information at https://www.doublegood.com/careers.