Marketing & Alliances Director

Responsibilities

• The Salesforce Marketing & Alliances Director is responsible for developing and executing marketing and alliance strategies that strengthen Citrin Cooperman's position within the Salesforce ecosystem, increase brand awareness, and drive measurable business growth.
• This role combines strategic marketing leadership with hands-on alliance development, working closely with leadership, Account Directors, and Salesforce stakeholders to create demand, build strategic relationships, generate qualified pipeline, and accelerate revenue growth.
• Marketing Strategy & Demand Generation: Develop and execute an integrated marketing strategy aligned with CC's growth objectives, service offerings, target markets, and Salesforce alliance strategy.
• Marketing Strategy & Demand Generation: Build and manage marketing programs that increase brand awareness, strengthen market positioning, generate qualified leads, and contribute to revenue growth.
• Marketing Strategy & Demand Generation: Develop targeted messaging and campaigns for relevant buyer personas, industries, and Salesforce stakeholders.
• Marketing Strategy & Demand Generation: Plan and execute integrated campaigns across digital channels, email, content, social media, events, and other relevant marketing channels.
• Marketing Strategy & Demand Generation: Partner with Account Directors and leadership to align marketing activities with sales priorities, account plans, and business development opportunities.
• Marketing Strategy & Demand Generation: Develop and maintain marketing content, sales enablement materials, presentations, case studies, customer success stories, and other assets that support the sales process.
• Marketing Strategy & Demand Generation: Establish marketing goals, key performance indicators, and reporting processes to measure campaign engagement, lead generation, pipeline contribution, and overall marketing effectiveness.
• Marketing Strategy & Demand Generation: Manage multiple concurrent marketing initiatives, maintaining clear priorities, timelines, and accountability for execution.

Requirements

• 8+ years of combined experience in B2B marketing, partner marketing, alliances, business development, or related professional services roles.
• Demonstrated experience developing and executing marketing strategies that support business growth, brand positioning, demand generation, and revenue objectives.
• Experience in technology consulting, professional services, enterprise software, or a related B2B environment.
• Strong understanding of the Salesforce ecosystem, including its partner landscape, sales organization, practice areas, competencies, offerings, and strategic priorities.
• Experience developing and executing partner or channel marketing programs in collaboration with sales teams and external partners.
• Demonstrated ability to build strategic relationships with senior stakeholders and translate those relationships into meaningful business opportunities.
• Strong understanding of brand management, marketing communications, campaign development, and demand generation.
• Experience measuring marketing performance and using analytics to evaluate campaign effectiveness, pipeline contribution, and business outcomes.
• Ability to develop compelling messaging and marketing content that communicates technical capabilities and business value to executive and business audiences.
• Demonstrated ability to collaborate effectively with sales, marketing, consulting, and executive leadership teams.

Preferred

• Experience working for or directly with a Salesforce consulting partner, systems integrator (SI), or global systems integrator (GSI).
• Established relationships within the Salesforce partner ecosystem and experience engaging Salesforce field sales and alliance teams.
• Experience coordinating joint go-to-market strategies, co-selling initiatives, partner campaigns, and Salesforce-related events.
• Familiarity with Salesforce partner program processes, partner relationship management, opportunity registration, and joint pipeline development.
• Experience marketing Salesforce consulting services, including the ability to communicate service offerings and technical capabilities in business-oriented terms.
• Experience with marketing automation, CRM reporting, campaign analytics, and marketing project management tools.
• Experience developing thought leadership, customer success stories, and differentiated messaging in a competitive technology services market.

Benefits

• We offer competitive compensation and benefits and most importantly, the flexibility to manage your personal and professional life to focus on what matters most to you!