Marketing AI Content Strategist at CrossCountry Consulting | McLean, VA

CrossCountry Consulting

Marketing AI Content Strategist

McLean, VA (On-site)

Salary Not AvailableManager7+ years expFull time

Posted 5 months ago

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Job Summary

Drive enterprise content strategy and AI-enabled development for high-impact thought leadership.

Own firmwide content strategy and editorial framework aligned to enterprise priorities.
Must-have: 7+ years of B2B content leadership in professional services.
Standout: Deep Jasper AI-enabled workflows and AI content governance.

Job Description

Responsibilities

Lead Enterprise Content Strategy & Insight-Driven Thought Leadership
Develop and manage the firmwide content strategy aligned to enterprise priorities and growth objectives for our priority solutions, service lines, industries, and geographies.
Proactively identify and recommend high-impact thought leadership themes based on market trends, competitive intelligence, client demand signals, search behavior, and AI-driven discovery patterns.
Own content-driven SEO and GEO strategy, ensuring firm content and thought leadership are optimized for traditional search engines and generative AI search experiences.
Establish and maintain a centralized editorial framework, annual content roadmap, and structured intake and prioritization process.
Serve as a strategic advisor to practice leaders and marketing strategists, ensuring content aligns with business priorities and drives clear differentiation.
Own and Optimize AI-Enabled Content Development
Serve as the firm’s advanced Jasper expert and power user
Build and maintain structured prompt libraries, modular templates, and reusable AI frameworks
Standardize AI-assisted workflows for marketing and campaign assets

Requirements

Bachelor’s degree in Marketing, Communications, or related field
7+ years (Manager) of B2B experience, preferably within professional services, consulting, or technology-enabled environments
Hands-on, advanced experience with Jasper (or a comparable AI content platform), including prompt engineering, template development, AI-driven content workflows, and SEO/GEO tools such as SEMrush
Demonstrated experience leading enterprise-level content governance and strategic thought leadership programs
Strong understanding of how AI enhances strategic content development and market differentiation
Experience operating effectively within matrixed organizations and collaborating across multiple stakeholder groups and service areas
Exceptional editorial judgment, strategic writing capability, and ability to uphold governance and quality standards
Executive presence with the ability to influence senior stakeholders and drive alignment
Agile, innovative mindset with intellectual curiosity and enthusiasm for contributing to a growing firm, continuously monitoring emerging marketing, AI, and industry trends to deliver strategic value

Preferred

Benefits

The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching.
Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being.
For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/

CrossCountry Consulting

3.9 Glassdoor

CrossCountry Consulting is a leading provider of specialized finance, operations, and technology advisory services. As a trusted advisor to Fortune 500 companies, emerging growth market leaders, and private equity sponsors, the firm solves today’s most pressing challenges and creates present and future enterprise value through accounting and risk, technology-enabled transformation, and transaction solutions.

Founded in 2011

McLean, Virginia, USA

1.3K employees

www.crosscountry-consulting.com

76% recommend to a friend

80% CEO approval