Marketing

Responsibilities

• Develop and execute comprehensive multichannel marketing campaigns, including social media advertising campaigns, email marketing, print advertising, digital initiatives, and video shooting and editing.
• Manage marketing automation tools and CRM systems to streamline campaign workflows and enhance customer engagement.
• Conduct web analytics reporting using tools like Google Analytics and Google AdWords to monitor performance, optimize strategies, and inform decision-making.
• Create compelling content for various platforms, including website copy on WordPress, social media posts, blogs, and marketing collateral.
• Lead demand generation marketing efforts by implementing targeted strategies to attract and convert prospects into loyal customers.
• Oversee advertising sales initiatives by collaborating with sales teams and external partners to maximize reach and ROI.
• Manage budgets for marketing projects, ensuring efficient allocation of resources while meeting campaign objectives.
• Collaborate cross-functionally with sales, product teams, and external agencies to align messaging and maximize campaign effectiveness.
• Supervise and mentor marketing, advertising or public relations teams to foster a high-performing environment focused on innovation and results.

Requirements

• Proven experience in digital marketing with expertise in SEO, content marketing, social media marketing, performance marketing, and B2B marketing strategies.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google AdWords, Facebook Advertising tools, and marketing automation platforms.
• Strong copywriting skills with the ability to craft engaging content tailored for diverse audiences across multiple channels.
• Demonstrated success managing marketing campaigns from inception through execution while analyzing performance metrics for continuous improvement.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously within budget constraints.
• Experience leading teams in managing advertising sales or public relations initiatives is highly desirable.
• Knowledge of web analytics reporting tools and data-driven decision-making processes is essential.
• Ability to work collaboratively across departments while maintaining a proactive approach toward innovation in digital marketing tactics.