Responsibilities

• Administer day-to-day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets.
• Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc.
• Manage email strategy and write email campaigns geared towards prospective students.
• Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Create regular social media reports to share with the team. Assist with content creation and content strategy for news pages.
• Develop promotional material and advertisements and administer marketing campaigns.
• Manage posting and updating content on the website.
• Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
• Assist with communications to potential and existing students.
• Assist director with special marketing projects and administrative tasks, as needed.

Requirements

• Bachelor’s degree or an equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Excellent analytical, written and communication skills are required.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite or Canva proficiency preferred

Preferred

• Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva strongly desired, but not required.