Marketing Activation Specialist

Responsibilities

• Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
• Assist strategists in aligning activation decisions across channels . Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
• Produce performance reporting to inform activation decision‑making. Develop regular advertising and email campaign performance reports, including supporting analysis, to enable strategist review and data‑informed activation decisions
• Monitor in‑market engagement patterns to identify optimization opportunities. Track engagement signals across channels and proactively flag when channel roles, timing, or sequencing may require adjustment
• Research emerging activation opportunities and surface cross‑channel insights . Evaluate emerging channels, partners, and activation technologies by gathering benchmarks and inputs, and share cross‑channel engagement observations that inform experimentation, in‑market optimization, and future activation planning.

Requirements

• 3+ years of experience in digital marketing, campaign activation, or performance‑driven marketing roles
• Experience supporting advertising, email, or integrated digital campaigns
• Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
• Experience collaborating with strategists, creatives, analytics partners, and cross‑functional stakeholders
• Strong written and verbal communication skills, with the ability to clearly summarize findings and observations
• Bachelor’s degree in marketing, communications, business, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Preferred

• Master’s degree in marketing, communications, business, or a related field
• Experience supporting cross‑channel campaign coordination in a B2B marketing environment
• Familiarity with campaign performance reporting, dashboards, or marketing analytics tools