Responsibilities

• Develop and execute integrated marketing, advertising, promotional, and outreach campaigns that increase awareness and use of OCTA services
• Develop strategic marketing plans based on research, market trends, customer insights, and organizational priorities
• Lead development of creative campaigns and coordinate with internal teams, consultants, agencies, and media partners
• Build strategic partnerships with businesses, cities, community organizations, and other stakeholders
• Plan and implement marketing outreach, public meetings, ambassador programs, and special initiatives
• Develop scopes of work, procure marketing services, evaluate proposals, and manage consultants and contracts
• Manage project schedules and budgets to ensure marketing initiatives are delivered on time and within budget
• Measure campaign effectiveness, engagement, and return on investment and recommend strategies for continuous improvement
• Prepare reports, presentations, marketing materials, and public information content
• Collaborate across OCTA to develop creative solutions that support transportation programs and services

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field, or an equivalent combination of education and experience
• Minimum of five years of professional marketing experience, including marketing, promotions, and special events; transportation industry experience preferred
• Demonstrated ability to market and promote products, services, or concepts to diverse audiences
• Experience developing campaigns, managing vendors or consultants, analyzing market data, and monitoring budgets
• Strong writing, presentation, project management, and collaboration skills
• Professional proficiency in reading, writing and presenting
• Bachelor’s degree in marketing, communications, public relations, public or business administration, transportation, or a related field, or an equivalent combination of education and experience.
• Minimum of seven years of related professional marketing experience, including marketing, promotions, and special events; transportation industry experience preferred
• Demonstrated experience leading complex, integrated marketing programs and strategic initiatives
• Experience developing business and community partnerships and leading outreach strategies