Market Senior Marketing Manager

Indianapolis, IN (On-site)

Salary Not AvailableSenior LevelOther

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and orchestrate property-level marketing across digital, social, email, PR, and on-site channels to drive guest engagement, revenue, and brand presence, while coordinating with Sales, F&B, and events to activate local partnerships and activations.

  • Cross-channel ownership: align campaigns across digital, social, email, and on-property touchpoints to support property goals.
  • Partnership and activation: identify local sponsors, partnerships, and events to expand reach and revenue opportunities.

Job Description

Responsibilities
  • Develop and execute integrated marketing strategies across digital, social, email, PR, and on-property channels.
  • Manage brand positioning, messaging, and online presence, including website updates and guest-facing platforms.
  • Oversee social media strategy and content creation, directly or in partnership with agencies.
  • Plan, execute, and analyze email marketing campaigns to drive engagement and revenue.
  • Collaborate on marketing calendars, ensuring alignment with property goals and seasonal initiatives.
  • Analyze campaign performance and build monthly reports to track KPIs and ROI.
  • Identify and activate local partnerships, sponsorships, and advertising opportunities.
  • Serve as the on-property brand liaison, supporting events, activations, and programming.
  • Partner with Sales, Rooms, and F&B teams to develop and promote offers and experiences.
  • Attend Revenue and F&B meetings to identify opportunities and align strategies.
  • Support creative development for digital and print materials using tools like Canva or Adobe platforms.
  • Manage relationships with agencies, vendors, and partners to ensure projects are delivered on time and within budget.
Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Experience managing social media platforms and digital marketing campaigns.
  • Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
  • Excellent project management and organizational abilities.
  • Strong communication skills with the ability to present insights clearly to various audiences.
  • Ability to multitask and prioritize in a fast-paced environment.
  • Detail-oriented mindset with a focus on driving revenue and measurable results.
  • Experience working cross-functionally with internal teams and external partners.
Benefits
  • Medical, Dental, and Vision insurance (starting Day 1)
  • Life Insurance and Disability Insurance
  • Paid Parental Leave
  • DailyPay option
  • Employee Assistance Program (EAP)
  • 401(k) with company match
  • Vacation/Paid Time Off (PTO) with rollover
  • Complimentary wellness tools
  • Unlimited referral bonuses
  • Leadership development and tuition reimbursement
  • Discounts on hotel rooms, dining, and other travel/entertainment experiences
  • Multiple hotels in each market = more opportunities for growth
White Lodging logo

White Lodging

White Lodging, established by hospitality icon Bruce White in 1985, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. We focus on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. Global analytics leader Gallup named White Lodging one of only 62 companies across the globe as a winner of the 2025 Gallup Exceptional Workplace Award for employee engagement - recognizing it as one of the most engaged workplace cultures in the world.We develop, own and manage a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of more than 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars.White Lodging is currently ranked in the top 10 of J.D. Power's Guest Satisfaction Benchmark for third-party management companies, which evaluates guest satisfaction with branded hotels that are operated by the largest third-party management companies.

Founded in 1985
Merrillville, Indiana, USA
3.2K employees (53 in marketing)

Traffic Signals

Monthly Visitors
30.4K
Traffic Source Mix
Search
34%
Direct
46.2%
Referral
17.9%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
28 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News