Company overview

White Lodging, established by hospitality icon Bruce White in 1985, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. We focus on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. Global analytics leader Gallup named White Lodging one of only 62 companies across the globe as a winner of the 2025 Gallup Exceptional Workplace Award for employee engagement - recognizing it as one of the most engaged workplace cultures in the world.We develop, own and manage a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of more than 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars.White Lodging is currently ranked in the top 10 of J.D. Power's Guest Satisfaction Benchmark for third-party management companies, which evaluates guest satisfaction with branded hotels that are operated by the largest third-party management companies.
Founded in 1985
Merrillville, Indiana, USA
3.2K employees (53 in marketing)

Salaries

Help build salary transparency at White Lodging

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +1.9% year over year

Audience

Monthly website visitors
30.4K
Month over month-9%
Quarter over quarter-30.3%
Top sourceDirect (46.2%)
Ad budget per month$0.0
Average search rank41.7
Traffic source mix
Direct
46.2%
Search
34%
Referral
17.9%
Social
1.1%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

60.1K

12-mo growth

+14.6%

Monthly growth

+1.8%

News

Links