Responsibilities

• Lead development of market intelligence through the design, development and delivery of information, reports and projects that improve internal knowledge and accurately inform decision making.
• Develop and deploy effective methods to monitor relevant market trends, competitive threats, and market data.
• Gather information on competitors, prices, sales, and methods of marketing and distribution.
• Discover, interpret and communicate qualitative and quantitative data to derive actionable insights and determine conclusions relying on knowledge of business and functional frameworks.
• Partner with segment teams on developing strategies and forming decisions that impact business performance by converting insights into clear scenarios, implications, and recommended actions.
• Develop, research, and leverage internal and external knowledge networks, including competitor’s product data, trends, and positioning to build a comprehensive view of complex markets.
• Lead efforts to understand market drivers and historical behaviors to build segment-specific forecasts as part of the strategic planning process and key initiatives.
• Manage collection and analysis of data on stakeholder preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Deploy advanced analytical skills, including market modeling, forecasting models, framework development, and data visualization, to translate complex signals into clear plausible futures and repeatable decision frameworks.
• Perform comprehensive and complex market analysis to expand knowledge of markets, analyze findings to identify trends and develop a coherent and comprehensive view of market conditions, and summarize relevant insights by condensing, prioritizing, and translating how these impact the business.