Responsibilities

• Define and own Overtime’s insights and analytics vision, roadmap, and operating model across consumer research and first‑party data
• Prioritize the highest‑value questions for the business and allocate resources accordingly
• Serve as a strategic partner to senior leaders using data to build compelling insight narratives and presentations for executives, partners, and external stakeholders
• Personally lead high‑stakes analyses, synthesize messy data, and pressure‑test assumptions
• Turn insights into clear, opinionated recommendations that drive action
• Support brand and sales teams with insight‑driven narratives for partners and sponsors
• Evangelize a fan‑first, data‑informed culture across the company
• Lead primary research efforts including fan segmentation, attitudes & behaviors, brand health, content testing, and concept validation
• Combine qualitative depth (interviews, communities, ethnography) with quantitative rigor (surveys, panels, measurement frameworks)
• Partner closely with internal teams across Product, Tech, and Commerce to unlock value from Overtime’s first‑party data (social, app, web, commerce, CRM)

Requirements

• Significant experience across consumer insights, analytics, research, and/or strategy within media, sports, entertainment, and digital platforms
• Proven expertise blending traditional consumer research with first‑party data and analytics
• Able to lead small teams to create high impact
• Prior experience leading and scaling teams while remaining deeply hands‑on
• Track record of influencing senior stakeholders and shaping business strategy
• Expert at balancing quantitative and qualitative instincts to tell brand stories that are compelling and actionable
• Comfortable working with imperfect data in fast‑moving environments
• Natural collaborator who builds trust across disciplines while building new products and implementing new processes
• Curious, culturally fluent, and genuinely excited about next‑gen sports fans
• Familiarity with social platforms, creator ecosystems, and digital content metrics

Benefits

• stock options, paid time off, and medical benefits.