Responsibilities

• Develop a deep understanding of the category in which the brand competes, allowing for a closer connection between audiences and our communication strategies.
• Seek insights from both primary and secondary research to understand attitudinal (qualitative) and behavioral (quantitative) aspects of the consumers’ relationship with both brands and potential communications channels.
• Master the use of all available planning and insights tools, including Linnaeus, MRI/Simmons, GWI, VideoAmp, and others.
• Proactively mine all available resources for any information that can lead to a better understanding of the consumer, the brand, or the communication challenges at hand.
• Develop a tight, collaborative relationship with the Canvas brand strategy and channel planning teams.
• Maintain an intimate understanding of each target audience’s thoughts and behaviors, especially with respect to potential communications channels.
• Support Canvas and your clients in continuing to evolve and enhance consumer insights and the value it affords Canvas and its clients (new tool development, for example).
• Develop and maintain a close working relationship with agency partners.
• Develop compelling stories using analysis and data from a variety of credible sources; create effective presentations with clear narratives that drive to a specific point-of-view or recommendation.
• Craft Activation Briefs as required for your assigned brand and new business and ensure that resulting recommendations and actions remain on strategy.

Requirements

• Six to eight years’ experience at an agency or in a consumer-focused role (for example, strategic/account planner at a creative agency or connections planner at a media agency)
• Facility with all relevant data sources (1st, 2nd, 3rd party)
• Strong consumer quantitative/syndicated research expertise
• Client presentation history
• Demonstrated leadership through influence
• Expertise in synthesis of qualitative and quantitative findings to deliver compelling storytelling to inform, influence and shape strategy and ideas
• Exceptional communication (written & verbal) and presentation skills
• An eye for effective presentation design
• Proactive with an ability to think on your feet
• Resourceful and scrappy, able to solve problems with whatever resources are available

Preferred

• Previous experience working in the automotive industry is a PLUS

Benefits

• Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.