Responsibilities

• Own the marketing workstream for a pre-launch AI-enabled scientific platform, including marketing planning, execution, and performance tracking.
• Support go-to-market planning with senior marketing leadership and cross-functional partners across product, IT, legal, commercial, digital, business units, and agencies.
• Develop positioning, messaging, value propositions, and audience-specific narratives for academic and translational lab scientists.
• Create and execute marketing programs that drive awareness, registered users, active users, platform engagement, and repeat usage.
• Translate scientific workflows across Molecular Biology, Protein & Cellular Analysis, and Cell Biology into compelling customer-facing messaging, campaign concepts, and educational content.
• Serve as a scientific marketing partner by assessing platform use cases, reviewing customer relevance of platform outputs, and engaging subject matter experts when deeper validation is needed.
• Contribute to knowledgebase strategy by helping identify, prioritize, and organize relevant scientific, product, protocol, publication, and application content.
• Use platform analytics, customer insights, and marketing performance data to optimize adoption programs and identify future growth opportunities, including growth marketing, demand generation, and customer engagement.
• Keys to Success: Education, Experience, Preferred — see above for detailed criteria.
• Key Success Measures: Successful development and execution of the marketing plan for platform launch and early adoption.

Requirements

• Bachelor’s degree in molecular biology, cell biology, biochemistry, life sciences, marketing, business administration, or a related discipline.
• 5+ years of relevant experience in life sciences marketing, market development, product marketing, digital marketing, scientific communications, portfolio marketing, or a related role; or 6+ years of relevant experience with an advanced degree.
• Strong scientific fluency, ideally anchored in Molecular Biology, Protein & Cellular Analysis, Cell Biology, translational research, or a related life sciences field.
• Experience developing and executing marketing strategies, campaigns, launch plans, or customer engagement programs in life sciences, biotechnology, scientific products, digital platforms, informatics, e-commerce, or related markets.
• Ability to translate academic and translational research workflows, protocols, and technical content into clear customer messaging, campaign assets, and sales enablement tools.
• Experience collaborating across matrixed organizations with marketing, product management, IT, legal, commercial, digital, business unit, and agency stakeholders.
• Ability to use marketing performance data, customer insights, and digital engagement metrics to optimize programs and inform growth opportunities.
• Strong project management, communication, presentation, and stakeholder management skills.
• Ability to travel up to 25%.

Preferred

• Advanced degree in a life science discipline or equivalent scientific experience.
• Experience in molecular biology, cell biology, protein biology, antibodies, imaging, flow cytometry, cell and gene therapy, synthetic biology, neuroscience, oncology, immunology, or related research areas.
• Experience supporting launch, adoption, lifecycle marketing, or engagement programs for AI-enabled products, digital customer experiences, scientific software, customer portals, bioinformatics tools, or knowledge management solutions.
• Familiarity with claims development, scientific content governance, legal review, terms and conditions, responsible AI considerations, or commercial enablement.
• Experience working in a global organization with regional marketing and commercial teams.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount