Market & Customer Activation Specialist

Connecticut, USA (Hybrid)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own regional marketing initiatives for the LOCTITE and TEROSON portfolio, driving demand, omni‑channel activation, and sales enablement aligned to the ACM roadmap.

  • Lead campaigns, events, and content that build brand preference and customer engagement
  • Partner with Demand Generation and distribute tools and messaging across the customer journey

Job Description

Responsibilities

  • Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions
  • Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model
  • Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference
  • Plan and implement omni-channel digital activation plans with NA distribution partners
  • Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
  • Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
  • Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
  • Help develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
  • Coordinate and organize tradeshows and events
  • Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches

Requirements

  • Bachelor’s degree in marketing, communications, business, sales, or similar competency
  • 2-3 years’ experience in marketing, sales or other customer facing experience
  • Strong presentation capability and interpersonal skills
  • Good stakeholder management
  • Ability to build as well as manage numerous marketing campaigns
  • Proactive, highly motivated, and passionate about marketing
  • Self-motivated and ownership to drive and deliver business results
  • A good team player and leader
  • Budget management
  • Exceptional PowerPoint and presentation skills

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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Henkel

4.4 Glassdoor

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.Imprint: http://www.henkel.com/imprintData Privacy: https://www.henkel.com/data-protection-statement-social-media

Düsseldorf, North Rhine-Westphalia, DEU
40K employees (3,697 in marketing)
90% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
351.4K
Traffic Source Mix
Search
47.2%
Direct
32.4%
Referral
17.8%
Social
1.3%
Paid
1.2%

Headcount Trend

Current headcount: ~40.1K

Marketing Team

Marketing Team Size
3,308 (8% of company)
Median Career Experience
14 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
3

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