Marketing Director
California Apartment Associa
Sacramento, CA (Remote)
$100K/yr - $115K/yrIn-houseFull-timeDirector/executive
3 hrs ago
Marcom Intern, Digital Marketing - Sr
Riverside, CA (On-site)
Salary Not AvailableIntern/New GradInternship
Posted 6 months ago
Job Summary
Drive web analytics reporting and tagging to turn data into actionable insights for marketing leadership and technical partners.
- Build and maintain Looker Studio dashboards visualizing GA4, GSC, and MS Webmaster Tools data for multiple audiences.
- Must-have: GA4 and Google Tag Manager proficiency with event tracking setup.
- Standout: Cross-functional collaboration with MarCom and developers to align tracking with campaigns.
Job Description
Responsibilities
- Build and maintain Looker Studio reporting dashboards that visualize website performance data from GA4, Google Search Console, and Microsoft Webmaster Tools; design reports for multiple audiences, including marketing leadership and technical stakeholders.
- Implement and manage event tracking in GA4 using Google Tag Manager; configure triggers and tags to capture user interactions such as clicks, form submissions, downloads, and page scroll depth.
- Conduct ongoing analysis of website traffic, user behavior, and search performance data; identify trends, surface actionable findings, and present results in clear, structured reports.
- Audit existing GA4 configurations for accuracy and completeness; document the current tracking setup and recommend improvements to ensure data reliability.
- Support the development of a standardized web analytics reporting process, including report templates, data dictionaries, and documentation of metric definitions.
- Collaborate with the MarCom team and web development stakeholders to align tracking implementation with website content structure and campaign goals.
- Organize and maintain supporting data in Microsoft Excel or Google Sheets, including campaign performance tracking, data exports, and ad hoc analysis.
Requirements
- Currently pursuing a Bachelor's degree in Marketing, Computer Engineering, or Computer Science and entering the junior or senior year of study.
- GA4 — ability to navigate property structure, create explorations, and interpret key metrics, including sessions, engagement rate, conversion events, and traffic source breakdowns.
- Google Tag Manager — ability to create and publish tags, triggers, and variables; experience configuring event tracking for common user interactions.
- Looker Studio — ability to build reports using multiple data connectors, create calculated fields, and design charts and scorecards for non-technical audiences.
- Microsoft Excel or Google Sheets — proficiency with data organization, filtering, pivot tables, and basic formulas used in marketing analysis.
- INTERPERSONAL SKILLS: Demonstrates initiative, attention to detail, and the ability to manage multiple tasks with overlapping deadlines. Communicates clearly with both technical and non-technical team members. Shows curiosity about digital marketing data and a willingness to learn new tools and workflows, including AI-assisted productivity tools from Microsoft.
- COMMUNICATIONS: Ability to communicate clearly and professionally with marketing team members, including discussing project status, presenting data findings, and asking clarifying questions about reporting requirements. Ability to document information clearly and accurately, including dashboard logic, event tracking configurations, metric definitions, and analytical summaries.
Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls and encoders and resistive products. Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns products are manufactured according to ISO-9000 standards under Six Sigma quality programs. Bourns automotive products are manufactured in accordance with the TS16949 standard. Additional company and product information is available at the company’s website at www.bourns.com.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
152.7K
Traffic Source Mix
Search
41.1%
Direct
47.1%
Referral
9.3%
Social
1.5%
Paid
0.9%
Headcount Trend
Current headcount: ~1.5K
Links
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