Manger, Media Strategy & Planning

Responsibilities

• Media Strategy & Planning
• Support the development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.
• Execute and optimize paid social campaigns hands-on across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.
• Partner with the media agency to translate campaign objectives, target audiences, and marketing priorities into effective cross-channel media strategies.
• Evaluate media plans, audience strategies, platform recommendations, flighting, and budget allocations across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Stay current on emerging platforms, audience behaviors, targeting capabilities, and media opportunities to inform campaign recommendations.
• Campaign Management & Optimization
• Manage day-to-day agency and partner communication, ensuring campaigns are executed accurately, efficiently, and on time.
• Track campaign budgets, timelines, placements, creative needs, and key deliverables across multiple campaigns.
• Monitor campaign performance and partner with agencies and Analytics to identify optimization opportunities and measure against campaign objectives and business KPIs.

Requirements

• 4+ years of experience in media planning, entertainment marketing, agency, client-side media, or a related field.
• Hands-on experience building, managing, and optimizing paid social campaigns is required, with direct experience working within paid social buying platforms.
• Strong understanding of paid media planning and execution across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
• Experience managing media agencies, campaign budgets, audience targeting, optimization, and performance reporting.
• Strong organizational and project management skills, with the ability to manage multiple campaigns, budgets, timelines, and priorities simultaneously.
• Strong communication and presentation skills, with demonstrated experience working across cross-functional teams.
• Experience in streaming, television, or entertainment is preferred.

Benefits

• Total Rewards Package : In addition to base salary, full-time employees are eligible for a comprehensive benefits package including medical, dental, and vision insurance, and a 401(k) retirement plan with company match. Our time-off program includes ~20 paid company holidays annually, accrued vacation time (with accrual rates scaling and capped based on tenure), 80 hours of front-loaded sick leave each year, and 5 days of front-loaded wellness leave each year. This position is also eligible for a discretionary annual bonus with a target percentage determined by role level; actual payout is not guaranteed and remains dependent upon individual performance, company performance, and leadership approval.
• Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)