Responsibilities

• serv[e] as an influencer and social media specialist for our Health & Life Sciences practice.
• capable envisioning, translating and incorporating influencer relations strategies into larger integrated communications programs including activation both online and offline, with influencers of all types and tiers.
• work with integrated teams across the firm to use influence to meet client objectives and grow revenue.
• Owns the development of team workflows, materials and best practices: Helps build internal and client team workflows, optimizes team operations and actively manages and mentors junior team members.
• Thrives working in a fast-paced, dynamic landscape with ongoing program updates, new deliverable requests and always delivering flawless execution from planning to execution to reporting.

Requirements

• Candidates should have a minimum of 5-7 years of integrated marketing and/or communications experience at an agency or internal, working with healthcare, pharma, biotech, personal health or related accounts, including 3-5 years of hands-on influencer program strategy and execution.
• - Demonstrated success in influencer relations program management: leading strategic planning, identifying data-led insights, program development, research, identification, vetting, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools required.
• - Ability to work collaboratively in a team setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.
• - Intermediate integrated communications program development experience: Genuine curiosity and interest in using influence to move audiences from awareness to engagement to action across a mix of communications platforms.
• - Content planning and storytelling experience: Experience translating complex health information into relatable, sharable social narratives that drive cultural conversations.
• - Industry thought-leadership and creativity: Stay ahead of trends, emerging platforms and be a creative thinker with a passion for innovation.
• - Understanding of various filters and benchmarks that make someone influential for a given brand, therapeutic area, category or sector.
• - Including the ability to differentiate and engage multiple influencer types: celebrity, content creators, HCPs and wellness practitioners, and patient advocates.
• - Vetting criteria specific to healthcare: medical credentials, board certification, treatment verification, etc.
• - Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• - Strong understanding of industry regulatory and promotional rules: Must understand the disclosure guidelines as set by the FTC and FDA, and transparency requirements (e.g. Physicians Payments Sunshine Laws) to provide sound counsel to clients and influencers.
• - Strong negotiation ability to achieve highest and best value exchange between client and influencer, and to manage other junior colleagues executing this process.
• - Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• - Expertise in managing paid social programs. Understanding of paid social landscape including experience developing strategy and optimizing paid social programs related to amplifying and/or allow-listing influencer-created content.
• - Ability to analyze performance metrics: Candidate must be well versed in reporting and analysis best practices. Showcase ability to translate facts to insights to determine success and provide optimization recommendations.
• - Ability to navigate complex healthcare organizational structures: Foundational knowledge of healthcare marketing guidelines and compliance requirements.
• - New business hunter: Candidate should have enthusiasm for mining and pitching new clients and demonstrated experience in growing revenue.
• - Ability to engage with and counsel senior level decision-makers across the client’s business , and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• - Owns the development of team workflows, materials and best practices: Helps build internal and client team workflows, optimizes team operations and actively manages and mentors junior team members.
• - Thrives working in a fast-paced, dynamic landscape with ongoing program updates, new deliverable requests and always delivering flawless execution from planning to execution to reporting.

Benefits

• A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
• FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek.