Responsibilities

• Lead the development and implementation of student and staff marketing
• Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals.
• Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction.
• Track applicant acquisition costs and stay within designated ceilings.
• Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI.
• Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators.
• Steward the KIPP Texas Brand
• Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization.
• Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust.
• Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
• 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District).
• Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery.
• Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite).
• Exceptional storytelling, written execution, public speaking, and crisis-response skills.
• Deep commitment to educational equity and choice in the K–12 public charter sector.
• Strong ability to turn complex analytics into actionable marketing adjustments.
• Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities.
• Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

• Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
• Competitive vacation and flexible paid time off (PTO) policies.
• Paid family leave.
• Flexible spending account or high-yield HSA.
• Employee assistance programs.
• KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.