Responsibilities

• Lead NACo’s integrated content, communications, marketing, and brand strategy across editorial, video, audio, digital, social, email, and paid media channels.
• Serve as NACo’s lead brand steward, ensuring consistent voice, visual identity, and brand application while enabling innovation and modern storytelling.
• Oversee NACo’s Content Studio, including creative development, production workflows, staffing models, and vendor partnerships.
• Provide strategic oversight of County News, including editorial vision, journalistic integrity, and digital distribution.
• Lead digital platform and audience development strategies across NACo.org, social media, newsletters, podcasts, and paid media.
• Establish KPIs and performance benchmarks and use analytics to guide editorial decisions and continuous improvement.
• Other duties as assigned

Requirements

• 10–12 years of senior leadership experience in integrated media, communications, marketing, brand management, journalism, or content production.
• Demonstrated experience serving as a brand steward or leading brand strategy within an agency, in-house, or media organization.
• Proven ability to build, lead, and mentor high-performing, multidisciplinary teams.
• Strong expertise in video, audio, editorial, and digital storytelling across platforms.
• Experience leading digital platform strategy, including website UX, content performance, and governance.
• Digital marketing experience across owned, earned, and paid media, including managing external vendors.

Preferred

• Experience leading paid digital media, targeted content, or audience acquisition strategies.
• Familiarity with county government and federal policy landscapes.