Responsibilities

• Strategic planning and execution: Translate vision into a clear, sequenced roadmap with concrete milestones, resourcing, and success metrics.
• Team and operational leadership: Set editorial direction across content, production, narrative, and storytelling; coach leaders and align work to shared goals.
• Cross-functional leadership: Connect issue-focused content with lifestyle/content across the network; align narrative priorities and ensure execution across properties.
• Incubation and experimentation: Design systems and an incubation model that tests ideas, signals what works, and builds a pipeline of proven concepts.
• Performance and accountability: Establish benchmarks for reach and resonance; drive evidence-informed decisions on where to focus and what to scale.
• Funder and external representation: Partner with the Executive Director on funder conversations, articulating bets, deliverables, and progress metrics.
• Audience development and strategy translation: Develop testable audience strategies and translate them into actionable plans the team can execute.
• Operational systems and workflows: Oversee workflows and tools from ideation to production, distribution, and performance analysis.
• Network collaboration: Align across Motherly and PT Holdings to amplify impact media and cultural content across the network.
• Gaps and alignment: Identify and resolve cross-team workflow and strategic alignment gaps.

Requirements

• Have built something: hands-on leadership in a digital media operation accountable for reach and engagement, with trackable launches or rebuilds.
• Fluent in modern digital media: deep understanding of content performance across social, video, email, SMS, and emerging formats; expert in vertical video and organic vs paid distribution;
• Experimentation mindset: proven ability to grow audiences from 0 to 1 and from 1 to 10 with go-to-market and launch strategies.
• Tech-forward: comfort with AI and emerging tools to innovate media work; track record of adopting new tech.
• Vision-to-execution translator: can translate ambitious strategy into plans, teams, and systems to deliver.
• People management experience: direct coaching, feedback, and building a culture of accountability.
• Cross-functional leadership: experience leading content, production, and narrative teams toward shared goals.
• Equity in practice: thoughtful approach to equity in content and team leadership.
• Thrives in evolving environments: energized by ambiguity and shaping what comes next.
• Commitment to impact-driven content for non-political, non-news-seeking parents.

Benefits

• health insurance (with cost-share for dependents) for employees working > 75% time
• three weeks of vacation (plus holidays and the last week of the calendar year off)
• paid family and sick leave
• retirement match after four months on staff
• FSA account
• exempt status