Responsibilities

• Lead and create the core value proposition and selling points.
• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
• Operationalize our internal marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Requirements

• 5-7+ years of experience in product marketing, industry marketing, or corporate marketing
• Strong communication skills, both written and verbal
• Ability to strategize and craft compelling messaging
• Drive hands-on tactical execution
• Pick up and lead new projects even in the face of ambiguity
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred

• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Eager and passionate to learn and apply evolving AI tools in product marketing deliverables.
• A natural collaborator
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

Benefits

• When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best.
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.