Responsibilities

• Enterprise marketing Demand Generation:
• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Content and campaign development
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Partnership and Broker Development:

Requirements

• 10+ Years of experience in B2B marketing leadership
• 3-5+ years of proven team leadership with track record of building high performing teams
• Degree in marketing or equivalent experience
• Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
• Demonstrated success executing ABM and enterprise demand generation programs
• Strong experience managing webinars, conferences, and executive events
• Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
• Strong analytical skills with experience measuring marketing ROI
• Familiarity with broker ecosystems in employee benefits and wellbeing
• Understanding of behavioral health, employee wellbeing, and workforce resilience topics