Responsibilities

• Lead creative strategy, concepting, execution, and production for assigned live campaigns, spanning both sports and entertainment — from initial creative direction through delivery of AV, print, digital, and social assets across Netflix and partner platforms.
• Translate campaign strategy and audience insight into compelling, talent-forward creative that captures cultural attention and drives conversation.
• Oversee day-to-day production of campaign materials across print, AV, social, and more, ensuring quality and cohesion at every step.
• Act as a liaison across internal cross-functional teams — including Production, Product, and Integrated Marketing — to keep creative execution aligned throughout the campaign.
• Manage day-to-day partnership with external leagues, studios, and event partners, such as the WWE, NFL, and FIFA, ensuring creative materials meet partner requirements and brand standards.
• Communicate directly with talent and their management teams — athletes, musicians, creators, and more — to build best-in-class, talent-forward creative in support of live events.
• Execute ancillary campaign beats tied to Live Events, including integration of sponsors, brands, and added musical or athletic talent, as needed.
• Collaborate with regional partners to localize creative and maximize resonance and impact across global markets.
• Serve as the main point of contact for external creative agencies, including briefing, hiring, managing scope, and giving feedback on campaign creative.
• Bring a creative and cultural point of view to broader Live Events discussions, contributing perspective on pop culture, music, added talent, and other cultural entry points.

Requirements

• You have a passion for marketing creative in the Live Events space, including sports and entertainment.
• You have a proven track record of working on impactful, culturally relevant creative campaigns that connect with audiences.
• You've worked with live campaigns in a 360 manner, from strategy development to tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more).
• You have a strong passion for culture and an instinct for what can drive conversation and pierce the zeitgeist.
• You understand how to tell a strategic, compelling and cohesive story across multiple platforms.
• You foster a high level of creative excellence with sharp taste.
• You are a cross-functional team player who is able to engage, listen and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper.
• You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day.
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• You are a proactive self-starter, who is resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• We also offer paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full-time salaried employees are immediately entitled to flexible time off.