Responsibilities

• Develop and execute integrated marketing plans focused on new logo acquisition and pipeline generation.
• Drive full-funnel campaigns across digital, events, webinars, ABM, direct mail, and integrated marketing.
• Partner with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to identify target accounts and whitespace opportunities.
• Leverage AI to accelerate campaign planning, audience segmentation, content creation, reporting, and optimization.
• Measure pipeline performance, marketing-sourced opportunities, and ROI, continuously optimizing programs based on data.
• Partner with Sales Development to maximize lead follow-up and conversion.
• Serve as the primary marketing partner to the Commercial Sales organization.
• Align marketing investments with sales priorities, target accounts, and new logo goals.
• Use data and AI-driven insights to identify opportunities and communicate marketing impact.
• Plan and execute regional events, webinars, executive roundtables, trade shows, and prospecting programs.

Requirements

• 5+ years of B2B enterprise marketing experience in field marketing or demand generation.
• Proven success generating net new pipeline and marketing-sourced opportunities.
• Experience partnering closely with Sales and SDR teams on new customer acquisition strategies.
• Hands-on experience with digital campaigns, ABM, events, webinars, and integrated demand generation.
• Strong project management, analytical, and communication skills.
• Experience with Salesforce, Marketo, Tableau, or similar marketing platforms.
• Comfortable using AI tools to improve productivity, campaign execution, reporting, and decision-making.

Preferred

• Experience in cybersecurity, data protection, cloud, SaaS, or enterprise infrastructure.
• Familiarity with ABM, intent data, and modern demand generation strategies.
• Experience implementing AI-enabled marketing tools or workflow automation.