Manager, Technical SEO Programs -

Responsibilities

• Hire, coach, and develop technical SEO program managers by setting clear goals, sharing regular feedback, and building an inclusive culture that supports career growth and diverse perspectives
• Define and own Apple's long-term roadmap for technical SEO, AI search, and agentic commerce, including prioritizing the feature backlog and guiding projects with developer teams from idea to production
• Partner with content, marketing, product, and engineering leaders to build SEO requirements into all digital efforts and product launches
• Lead the working group that sets shared processes and cross-functional operational standards for future platforms
• Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, and make data-driven decisions that shape broader search strategy; champion on-page experiences grounded in UX/UI best practices
• Manage executive relationships within Apple (advocating for SEO initiatives and securing headcount and resources) and externally with search engines (Google, Bing) and AI platform providers
• Manage a team that develops and executes strategies to strengthen Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows, where AI agents discover, evaluate, and transact on behalf of users
• Own the organic search strategy for Apple products and services across multiple digital platforms, including but not limited to Apple's marketing site and online store
• Build, mentor, and grow a team of technical SEO program managers in an inclusive environment where diverse perspectives lead to better outcomes

Requirements

• 10+ years of SEO experience with a global brand or digital agency
• 4+ years of directly managing SEO, technical marketing, or program management teams
• Experience with AIO / GEO / AEO
• Solid track record of managing complex, time-critical technical projects
• In-depth knowledge of current SEO best practices across all major worldwide search engines
• Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Preferred

• 13+ years of SEO experience
• Experience in the technology and/or e-commerce industry
• Knowledge of HTML, CSS, JavaScript, and other web development languages
• Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others
• Experience building or scaling an SEO function within a large, matrixed organization
• Track record of building diverse, inclusive teams and developing talent into future leaders

Benefits

• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.