Responsibilities

• Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.
• Lead the robust strategic marketing planning process for each Erickson community/interest assigned
• Develop relationships with the key constituents, both inside and outside of the department
• Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing
• Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed
• Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget
• Write cohesive and comprehensive creative briefs for all Marketing tactics
• Manage the development and implementation of the media program, and work with media buyers to build media programs
• Manage the tactical budget elements for each campus / interest
• Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

Requirements

• At least 5 years of relevant experience.
• Proven knowledge of marketing and sales strategies
• Ability to cultivate and develop relationships
• Excellent communication and presentation skills
• Occasional travel to assigned communities
• This position requires working onsite in our Catonsville location 3-4 days per week.

Benefits

• - A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• - Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
• - PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• - 401k for all team members 18 and over with a company 3% match
• - Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• - Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
• - A "career for life" approach to professional and personal development for our greatest asset; our team members