Manager, Social

Responsibilities

• Lead the social strategy across the Americas portfolio, defining how social will build awareness, engagement, consideration and conversion for each experience, launch, seasonal activation and priority retail initiative.
• Translate business objectives, audience insight and approved brand and franchise direction into clear social objectives, audience strategies, content pillars, messaging and calls to action.
• Develop distinct social approaches for different experiences and audiences while creating shared standards, playbooks and learning across the portfolio.
• Connect social storytelling to commercial priorities, including ticket sales, attendance, product differentiation, premium experiences, retail traffic, new openings and repeat visitation.
• Build annual, seasonal and launch-specific social plans that balance long-range planning with the agility to respond to timely cultural moments and fan conversation.
• Establish a clear role, target audience, editorial voice, content mix and publishing strategy for Meta, TikTok, YouTube, Pinterest, Threads and other relevant current or emerging platforms.
• Own the integrated social editorial calendar and day-to-day publishing rhythm across multiple experiences, balancing evergreen storytelling, campaign moments, launches, events, offers and responsive content.
• Develop platform-native approaches rather than repurposing the same assets across channels, with particular emphasis on short-form video, entertainment, utility, conversation and participation.
• Build social-search and Pinterest strategies that capture travel planning, local “things to do,” fan inspiration and other high-intent discovery behaviors.
• Maintain strong channel governance, account access, publishing controls and escalation processes across the portfolio.

Requirements

• 5-8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing, including direct ownership of multi-platform social programs.
• Demonstrated success growing reach, engagement and audiences through platform-specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels.
• Strong understanding of short-form and long-form social video, creator and influencer programs, community management, social listening, social search, platform trends and content experimentation.
• Experience developing social strategies that support the full customer journey from awareness and engagement through consideration, qualified traffic and conversion.
• Experience translating brand, franchise and commercial priorities into engaging social storytelling while navigating approvals in a complex organization.
• Experience managing social and content agencies, including briefing, workflow, budgets, quality control, performance management and cross-functional approvals.
• Strong working knowledge of social analytics, campaign tagging, platform measurement, attribution limitations and test-and-learn methods; ability to connect social metrics to business outcomes.
• Excellent editorial judgment and copywriting skills, with the ability to adapt tone and storytelling to different platforms, experiences and fan communities.
• Experience collaborating effectively with Creative, Publicity, Brand, Franchise, Legal, Commercial, Retail, Operations and paid-media stakeholders.
• Experience in entertainment, travel, attractions, hospitality, retail, ecommerce or other consumer-facing businesses preferred.

Benefits

• In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
• Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.