Manager, Social Strategy - Nordstrom Rack (Hybrid - Seattle, WA)

Responsibilities

• Own Nordstrom Rack social strategy end-to-end – editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
• Drive performance creative strategy in partnership with paid social leadership
• Discern which trends to author – not just find them, but filter the social listening signal surfaced by the JWN Community & Commerce Lead and Nordstrom Rack Community Lead into a strategic trend agenda that our Content Creators execute against
• Own the strategic social KPIs for Nordstrom Rack – growth, engagement, share of voice and brand health.
• Partner cross-functionally with PR, Site, Search, Merch, Media and Marketing leadership to align social to broader brand and commercial priorities.
• Drive editorial planning and brief-writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we’ve identified in the timelines we’ve set
• Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead
• Collaborate closely with the Influencer team on integrated opportunities to storytell on brand channels

Requirements

• Bachelor's degree from an accredited college
• 6–9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
• Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others – knowing what customers want to see in feed and optimizing for performance
• Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch.
• Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks, and success
• Strong brief-writing and editorial planning craft
• Proven track record producing high-velocity, high-volume content at scale
• Demonstrated competencies: Strategic Mindset, Drives Results, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.