Manager, Social Media

Responsibilities

• Scout emerging creators, communities, fandom behaviors, conversations, and cultural moments, turning the strongest signals into opportunistic partnerships and activations that expand where and how Tubi shows up in culture
• Develop social-first ideas and activations rooted in audience behavior and cultural momentum, from scrappy quick-turn opportunities to larger community stunts and partnerships
• Lead community-driven programs and activations across Tubi's priority fandoms, helping build sustained affinity beyond individual title launches
• Own opportunities from idea through execution, including developing the strategic approach, building the business case, coordinating partners, managing timelines, and bringing the final experience to life
• Collaborate across Brand, Content, PR, CRM, B2B, Creative Studio, and other teams to identify ways successful social ideas can extend into broader marketing opportunities
• Bring a clear point of view on where Tubi should or shouldn't participate, balancing cultural relevance with brand fit and potential impact
• Evaluate activations and experiments to identify actionable learnings, shape future opportunities, and recommend where the team should iterate, invest, or take bigger swings

Requirements

• 5+ years of experience in social media, cultural marketing, experiential, creator marketing, community, or a related field, ideally within entertainment or a culture-first consumer brand
• Deeply fluent in internet culture, fandoms, creators, and online communities, with strong instincts for what's gaining momentum before it becomes obvious
• A creative thinker who naturally sees possibilities in audience behavior: you don't just notice what's happening, you immediately start thinking about what a brand could do with it
• Equally comfortable ideating and executing; you can take an interesting cultural observation and turn it into an actionable plan
• Strong understanding of what makes a brand's participation in culture feel credible versus forced
• Skilled cross-functional collaborator who can build enthusiasm around an idea while navigating stakeholders, approvals, and operational realities
• Excellent communicator with the ability to clearly articulate the cultural insight, creative idea, and business rationale behind a recommendation
• Passionate about entertainment and deeply curious about the communities that form around TV, movies, creators, and culture, with strong creative taste and a high bar for execution

Benefits

• annual discretionary bonus
• long-term incentive plan
• various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.