Responsibilities

• Meets or exceeds growth targets for the social media channel including increased impressions, following, and engagement.
• Develops and implements social media initiatives to attract new and prospective customers via paid and non paid efforts.
• Understands and implements social media best practices and stays up-to-date on viral and trending social media content and platforms.
• Monitor algorithm and platform changes on major social networks, including Facebook, LinkedIn, Twitter, Instagram, TikTok, etc.
• Utilize social platforms to connect employees through encouraged engagement and brand ambassador programs
• Identify, vet and manage relationships with social media influencers and external brand partners.
• Experience with A/B testing and optimization of paid social media creative to improve performance and drive customer acquisition.
• Lead social listening strategy to leverage strengths and identify weaknesses of the brand, escalating issues to appropriate stakeholders.
• Understand the brand voice and represent the company professionally across social media platforms
• Deliver concise and literate reporting to key stakeholders, including performance, placement/partnership flight calendars,opportunity evaluations, and more. In addition to your channel-specific reporting, deliver integrated reporting with other channel managers.

Requirements

• Minimum of 5 years of successful experience managing social media to support brand growth, customer retention, and engagement goals
• History of continually making significant contributions to a marketing team vision & strategy.
• Deep hands-on experience with multiple industry-leading social media platforms and tools.
• Experience developing and managing successful social media influencer and brand ambassador campaigns.
• Proven experience in managing and forecasting a significant social media or marketing budget.
• Communicates effectively to all levels of internal audiences; drives communication cross-functionally.
• Demonstrated passion and experience in data-driven and consumer centric marketing.
• Strategic thinker and fast learner.
• Excellent partnership and collaboration skills.
• Strong project management and organization skills.

Benefits

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility
• Tuition Reimbursement benefits (for FT Colleagues)
• Professional and Personal Growth
• Multiple avenues to grow your career
• Training and development programs available