Responsibilities

• Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.
• Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.
• Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
• Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.
• Drive meaningful engagement across all relevant social channels.
• Devise unique and creative social media campaigns to drive value while aligning with the brand voice.
• Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
• Work collaboratively with cross-functional teams to ensure goals are aligned.
• Lead Influencer relationship
• Lead product gifting/seeding

Requirements

• Bachelor’s Degree
• 7+ years Digital Marketing experience with a focus in Social Media.
• 5+ years people leader experience
• Well versed in social media including new and emerging platforms
• Strong analytical, critical thinking and project management skills
• Strong leader and team player
• A passion for social media
• Experience working with and promoting brand initiatives
• Excellent written and verbal communication skills; strong editing skills with attention to detail
• Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
• Well organized with attention to detail and ability to follow-through.

Preferred

• The ideal candidate will have a strong background in strategic planning and campaign implementation within the digital and social media space.